Innovation 3.0: embedding into community knowledge - collaborative organizational learning beyond open innovation

This paper describes a conceptual approach for a next-generation innovation paradigm in the Digital Economy called “Embedded Innovation” (Innovation 3.0). The approach is based on the observation that, in order to survive, SMEs – especially those operating in an increasing dynamic and digitalized environment, with knowledge being the most indispensable and important resource for innovation – need to establish trusted relations to aligned communities, networks and stakeholders (Hafkesbrink, Evers, 2010).